Organizational Encouragement of Divergent Thinking, Individual Ideation Behavior and Divergent Thinking Attitudes: Impacts on Market Visioning Competence

Reid, Susan E. and de Brentani, Ulrike (2012) Organizational Encouragement of Divergent Thinking, Individual Ideation Behavior and Divergent Thinking Attitudes: Impacts on Market Visioning Competence. Bishop's University Working Paper Series. (Unpublished)

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Abstract

Abstract The overall question which this research seeks to answer is the following: Are there individual and/or organizational antecedents related to ‘divergent thinking’ which enhance or inhibit the firm’s Market Visioning Competence and therefore, its ability to build a successful Market Vision in the case of radical innovation? In order to answer this question we examine the realm of potential resources which the firm may possess and access to aid the creation and development of an effective Market Visioning Competence. In particular, we investigate both individual-level factors related to divergent thinking capabilities and, at the organizational level, encouragement of such capabilities, in order to understand how these antecedents may impact developing a Market Visioning Competence. Specifically, we find that two organizational-level factors related to Organizational Encouragement of Divergent Thinking (“encouraging ideas” and “encouraging diversity”) and one individual-level Ideational Behavior factor (“ability to generate new ideas”) have direct significant impacts on Market Visioning Competence. Three other individual-level factors play additional indirect roles in developing Market Visioning Competence (2 Divergent Thinking Attitudes factors, “openness” and “ability to move from divergent thinking to convergent thinking efficiently and effectively” and a further individual cognitive factor “need for cognition”), mediated through the aforementioned direct relationships.

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Item Type: Other
Divisions: Williams School of Business
Depositing User: Dr. Susan E. Reid
Date Deposited: 13 Jan 2015 15:27
Last Modified: 13 Jan 2015 15:27
URI: http://eprints.ubishops.ca/id/eprint/55

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