Items where Author is "de Brentani, Ulrike"

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Number of items: 2.

Article

Reid, Susan E. and de Brentani, Ulrike (2004) The Fuzzy Front-End of New Product Development for Discontinuous Innovations: A Theoretical Model. Journal of Product Innovation Management, 21 (3). pp. 170-184.

Other

Reid, Susan E. and de Brentani, Ulrike (2012) Organizational Encouragement of Divergent Thinking, Individual Ideation Behavior and Divergent Thinking Attitudes: Impacts on Market Visioning Competence. Bishop's University Working Paper Series. (Unpublished)

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